The Parisian couple Franck and Chloé, both passionate about fashion, started FRNCH in 2015. The name FRNCH is a contraction of their two first names. One of their goals was to combine new trends with quality pieces. After building FRNCH together for over 5 years, a new wind blew through the brand when Chloé took over the business alone. Her unique vision and desire for freshness led FRNCH to create for women and by women.
The FRNCH know-how comes from Chloé's previous experience. Her childhood in her parents' sewing workshop and her knowledge of the fashion world and clothing factories give FRNCH its essence. She puts her knowledge at the service of the brand, enabling her to win over her customers from the start.
The know-how also comes from the cultural diversity of the teams that come from all over the world. They are the main source of inspiration and make the collections more cosmopolitan than the others. From development to communication, FRNCH takes you on a journey through their desires and their different worlds.
Each collection is led by a theme and tells a story, a journey or a moment in life.
COLOR AND PRINT AS KEYWORDS
FRNCH's colorful prints are developed by their own graphic designers in Paris and stem from their personal sources of inspiration. FRNCH has its own unique DNA because the prints are exclusive and homemade. Once a design is approved, it is digitized and colored. Each collection has its own prints, from accessories to clothing.
Women wearing FRNCH will feel confident. The clothing is therefore daring, full of humor and the prints mix perfectly with the materials from the collections. The recipe for a successful mix & match. Wearing FRNCH is being free, being colorful, being passionate and feeling good about yourself.
Curious about the new collection? Discover our selection here and be amazed by these colorful clothes.
See you soon,